In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
To begin with, let's define what a topical map is. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in Topical Map For Local SEO search result, thereby driving traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.